If you own a catering business, one challenge you might face is increasing the number of online catering
orders. In this insightful blog post, we will provide various real-life examples that showcase effective
methods to attract more online catering orders. By implementing these proven strategies, you can
enhance your presence in the online catering industry and ultimately expand your business.
Offer an Online Ordering System
A user-friendly online ordering system gives customers an easy and convenient way to place an order.
Ensure your online ordering system is simple, easy to navigate, and optimized for mobile devices. It
should have clear and concise instructions, like adding customizations, the number of servings, delivery
options, and payment methods. Offering a straightforward and streamlined user experience will help
increase online orders.
Offer Discounts and Promotions
Offering discounts and promotions is an excellent way to attract customers to your catering business.
You can offer a discount on a customer’s first order or a discount on a certain amount. You can also offer
bundle deals, buy-one-get-one-free offers, or free delivery for orders above a certain amount; this is a
great way to entice customers to try your catering business and encourage them to order more.
Invest in Social Media Marketing
Social media is an effective way to reach new customers and increase online orders. That’s why
investing in social media marketing is essential. You can create ads, post pictures of your food, and share
customer reviews and testimonials. Use platforms like Facebook and Instagram to showcase your
catering business. You can also partner with food bloggers and influencers to increase your visibility on
social media. Wendy’s is an excellent example of social media marketing. They frequently launch viral
social media campaigns, like their funny and relatable tweets.
Partner with Local Businesses and Organizations
Partnering with local businesses and organizations is a great way to increase your reach and exposure.
Offer your services to local schools, community centers, and corporate events. You can also offer catering
services to local businesses, like florists, event planners, and photographers. Offering communal dishes,
like charcuterie boards or shared desserts, is a great way to entice businesses and organizations to order
from you. An excellent example is Baked by Yael, a catering business that offers services to local offices,
schools, and universities in Washington, D.C.
Update Your Website and Menu
Lastly, ensure your website and menu are always up to date; this includes updating your prices,
offerings, and seasonal menus. Ensure your website is easy to navigate, visually appealing, and
mobile-optimized. An up-to-date website and menu show that your catering business is professional
and dedicated to providing the best service possible. An excellent example of a well-updated website
and menu is Panera Bread. Their menu is easy to navigate and is always up-to-date with seasonal and
limited-time offers.
Attracting more online catering orders is easier than it seems. By offering a user-friendly online ordering
system, discounts, and promotions, investing in social media marketing, partnering with local businesses
and organizations, and ensuring your website is updated, you can increase your online orders and reach
a broader customer base. Use these tips and examples to improve your online catering sales and take
your business to the next level.