The holidays are an excellent time for catering businesses to boost their bottom line. With many people
hosting parties and gatherings, there is a high demand for catering services. However, with stiff
competition within the industry, it’s essential to develop innovative holiday offers that will set you apart.
This blog post will explore five creative holiday offers your catering business can create to attract clients
and drive more business.
Themed Holiday Menus
To stand out from competitors, consider creating holiday menus that are unique and fun. For instance, for
Christmas, you could create a menu inspired by the Nutcracker and include dishes with names like
“Sugar Plum Fairy Cake” or “Clara’s Chicken Cordon Bleu.” A creative holiday menu will get people
talking and generate buzz around your catering business.
Interactive DIY Food Stations
Interactive food stations are becoming increasingly popular; the holiday season is the perfect time to
introduce them. Consider creating DIY stations like a hot cocoa bar, s’mores station, or a pretzel
decorating station. These stations will be fun for guests and add a unique touch to your catering
offerings.
Seasonal Beverage Bars
The holiday season is synonymous with festive drinks, and seasonal beverage bars are a great way to
add a touch of holiday cheer to your catering events. Think eggnog, apple cider, mulled wine, and hot
toddies. You can add a fun twist to these classic drinks by including unique combinations or specialty
cocktails.
Discounts for Early Orders
Consider enticing your clients to book early by offering them a discount on their order total. A small
discount for clients who order before a particular date is a great way to motivate them to book early and
secure their preferred date and time. It’s a win-win situation for both parties as it helps improve your
business’s cash flow projections while providing clients a great deal.
Giving Back to The Community
Finally, the holiday season is a great time to give back to the community. Consider partnering with a
local charity or food bank and donating some of your profits to them. Not only will you be helping the
less fortunate, but it’s also an excellent way for your business to build goodwill and a positive reputation
in the community.
In conclusion, the holiday season is a fantastic time for catering businesses to boost their bottom line
and attract new clients. Creating innovative holiday offers such as unique themed menus, interactive DIY
food stations, seasonal beverage bars, early order date discounts, and giving back to the community can
set your business apart from your competitors and drive more business. Remember to be creative, have
fun, and make your offers irresistible to your clients.