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Draught beer in glasses
21 Jun: Why Millennials Are So Obsessed with Craft Beers
Every generation is known for something once that generation has come to pass, at least for a few years. Starting with the Baby Boomers, then to Generation X, the Millennials and finally, Generation Z. Every human born between 1977 through 1995, bunched in a group that defines them by their accomplishments, their work ethic, their music, their interests their spending habits…
night club party festival dj with crowd of people
14 Jun: How To Promote Your Event To Increase Attendees

So, what are we doing tonight? If you've ever traveled somewhere new or even attempted to plan an evening that didn’t involve the Netflix or Hulu stay at home standard, you’ve asked someone (or yourself) that very question. Presume, then, that your customer has as well. Here’s where you come in, guiding the consumer like…

event waiter carrying drinks
20 Mar: How to Align Event Staff with Your Catering Brand

When customers book you for an event, they're looking for more than just good food. They’re expecting a specific visual style, event atmosphere, and attitude from staff. They set those expectations based on what they see on your website, your reputation in the market, and your discussions throughout the sales process -- in other words,…

How to engage guests at your next alumni event
05 Dec: How to Engage Guests at Your Next Alumni Event

An alumni event is more than just a friendly reunion between former schoolmates. It's an occasion to continue ongoing relationships with a university. Building and maintaining an engaged alumni network benefits the school, but it’s not simple to approach the alumni at the end of the year and then suddenly ask them to support, donate…